- Hook your audience in 8 seconds
According to the latest research conducted by Microsoft Corp, the attention span of a human has dropped down to 8 seconds (which was 12 seconds in 2000) due to the vast amount of content on social media. So, in other words – users get 8 seconds to decide whether or not, to watch the video. So when users are on a lookout for something new at the same time they are unaware of what they actually want. So, build the curiosity about your brand to hook your audience. Make your audience realise that you know something that they don’t; the audience will surely want to know.
- Keep it simple
Now that you have hooked your audience, introduce them to your brand, its values and core messaging.
Don’t be preachy about your brand or boast about it; so that the audience don’t lose the interest. But instead, keep the content short (Duration : 5 mins max.) and simple to understand. Simplicity is the key. Ensure you’re communicating your brand values to a lay man; so you need to break down the technical terms and simplify them so that your audience begins to feel that they learned something new today. And your audience will start discussing your brand among their peers which adds up to the word-of-mouth advertising!
- Tell a good story
We all love stories. Story does 2 things at the same time – It entertains and keeps the audience engaged throughout. So why not tell a story?
This does not mean that you need to start your video with – Once upon a time… but give a story like flow to your content. Tell a cool story of your brand about an achievement or a goal that provokes a feeling of inspiration within the audience. And by the way, Indians are known to have a good sense of emotions; so when a story stirs some emotions in them, they proudly share it forward.
- First impression is everything
Your elements in the video play an important role when the audience is viewing the content. What are the elements here, you ask?
Elements like – How a subject is dressed, his / her attitude while speaking and the background setting of the video, etc. These elements really matter as the viewers who are watching the content are consciously perceiving what a brand / business stands for. And based on this analysis, the viewer decides if he/she is interested to collaborate. So, don’t miss out on leveraging the first impression.
- End on a high note
Your video should have a good start but a GREAT end. It should have a call to action which means, towards the end of the video you have conveyed your message to your audience but in the end you want them to take an action i.e show them that your door for future collaborations is open for them.
Even if the video is to end with a brand name, tagline or logo; make it relatable for your audience to connect with.
Written by Joyal Lobo