LAXMMI MOVIE TITLE LOGO

To create an intense, lasting and captivating experience for the audience and unleash the title logo with a strong and visually striking identity.

Concept and Treatment:

The logo animation was designed with an aim of inducing a traditional touch to the whole feel of animation and the elements were used precisely to make sure the treatment connects well with the audience.

The brief was to use the letter ‘X’ as a hero element. We came up with an idea of showing ‘X’ in a larger than life space. The use of ‘Sindoor‘ turned out to be an extremely stunning idea that gave the logo the ‘X- factor’ it needed and it indeed proved to be a selling point for the logo animation.