July Nightwear
Knitting your sleep with your dreams….
Brief :
Positioning the brand as the one that reinvented the sleep segment in apparels.
Execution :
After understanding the requirements of the client, we found ourselves researching on the cores and values that our client – July Nightwear believed in. We came across a beautiful insight – Wear the comfort and bid your broken sleep, goodbye!
This insight became the germ of our creative process and we came up with designs that eventually became a visual treat to the eyes.
And by the way what better could define comfort if not the soothing flower petals?
