FABIA COSMETICS
Let your beauty speak for you....
Brief : Looking for a branding design where women could find themselves connecting with the brand.
Execution :
What do we think of when we hear terms like – makeup, beauty, cosmetics… etc etc?
Self-love, is the answer! And there we found our golden insight.
So now the challenge was – How do you bring out ‘self-love’ through design?
We didn’t want to play around with a vector or icon like logo, this time. We sort of wanted to keep it minimalistic. As we are all aware, typography too is an art and this medium when used the right way can project out the right emotions, subconsciously. And that was the direction we took, while designing the logo for our client. We chose the script font intentionally as it exhibits – bond of togetherness, self-love, femininity, elegance and creativity, thanks to the font’s hand-written characteristic.
Scroll down to explore the exhibition of beauty…
