When tons of content gets shared on the internet daily, it’s not an easy task for a social media marketer to come up with unique yet compelling content to maximise one’s reach and maintain a good engagement rate consistently. But, there’s one technique that will surely smoothen your content creation process if you implement it in your social media strategy and that is – Content Recycling!
What is content recycling?
Content recycling, as the name suggests, is reusing the existing content and presenting the same in a different style that will appeal to the user base.
For example, existing blog content can be marketed again if put into a creative format like video. When the blog content is presented into fun video content on Instagram, your TG may find it valuable and the content will become shareable. As per the Instagram statistics, Instagram video content gets twice the engagement when compared with static content.
Advantages of content recycling :
- Saves a good amount of time in the content creation process
- Consistency in social media marketing is maintained
- Maximises a brand’s reach on social media
- Highlights a brand’s presence on social media thereby boosting the engagement
rate
“Through google analytics, find out which content of yours attracts good user engagement and on which of the social media platforms.”
3 effective ways of recycling content :
Convert text content into video
As a user’s attention span is merely 10 seconds max, the content that is text-heavy most of the time fails to engage the user. So why not make the most out of this opportunity by crafting a video based on a blog/article and make it appealing to the user.
Share the statistics
Text format when put into a simple creative will yield great engagement too only if it has numerical data.
Share snippets
Pick out the snippets of the existing videos and promote them by adapting the aspect ratio of Instagram reels / Twitter fleets. In the caption space, by providing a link to the entire video library, one could direct the traffic to the source/website.
Written by: Joyal Lobo