What is Branding?
Branding is a plan of action that includes a unique logo, catchy tagline and appealing product design that helps attract the right set / target audience. Unique Branding helps the product stand out from other competitors and establish customer’s trust in it.
What is Packaging?
Packaging is a well designed process that includes packaging of a product in a creative form that stays with the customer in a form of experience leading to an unforgettable memory. Packaging communicates Brand identity to its customers and ensures safety from damage during transportation.
How to build customer’s long term trust in Branding?
- Design an aesthetic logo that is simple to understand and not cluttered with vectors
- Tagline is an extension of a logo, so leverage on it by coming up with a catchy but relatable tagline
- Overall your branding should look so unique that customers can explain the look easily during their day to day conversation. This will even add up to the-word-of-mouth advertising.
- Good typography and colour palette helps the customer have an understanding of what the Brand is all about.
How to impress a customer through Packaging?
- Irrespective of what the product is, Packaging should be creative enough to attract the customer.
- Product may or may not make an everlasting experience for the customer but if you make Packaging an experience, the customer will cherish and remember for lifetime.
- Let your Packaging SHOW your customer that you care for the product… that you can go the extra mile to ensure that the product is damage free.
Myth Busted :
‘Branding and Packaging is NOT for medium and small scale business’ is nothing but a MYTH. Businesses, no matter how big or small, NEED to have a bridge of communication with their customer base so that the customer’s trust can be earned through a brand’s unique recognition. In order to accomplish this, Branding & Packaging comes into the picture.
So, are you looking for Branding & Packaging services?
Well, you’re just one step away from contacting the experts….
Scroll to the top of this page and click on ‘Contact Us’ to collaborate with us! 😉
Written by Joyal Lobo