In the age of digital marketing, one big challenge that’s posed before a brand is – How to make the content visible in an enormous pool of digital content?
Well, we have an answer to that and the answer is simple – Create super engaging content.
Let’s go through some of our creative and most effective ways to create engaging content.
Less Text
More Visual
Use minimum words but the right ones. This is where marketing skills (especially copywriting and graphic designing) are put to test. If the copy and visual go hand in hand to convey a specific message, only then your target audience finds it appealing – connects with or benefits from your content and finally shares it on other platforms.
Tell a great story
In this busy world, everyone seeks entertainment but wants to be entertained in a short span i.e 30 seconds to 1 min. So making a gripping story that conveys your message to your target audience is a task. The more fun or touching gets the story, higher are the chances of going viral across the internet.
Create content buckets for different platforms
Research the digital platforms (Twitter, Facebook, Instagram, etc), analyse what works on the platforms and then create content on the basis of your conclusion. Prior to creating the content, a clever and effective plan has to be strategized for different platforms. Hence content buckets like – Video content / Listicles, Inspirational quotes, Testimonials, Product Reviews, Memes, etc have to be made.
Twitter is a good platform for conducting polls, teasing or making announcements about your new offerings. For Instagram conducting an AMA question or going LIVE helps in connecting with your target audience.
Add a CTA
You’ve done your job of marketing your product or service through your content. You need to convert your target audience into your customer. Give them something to react to apart from liking or commenting.
CTA (Call to action) is where you give a strong reason to your target audience on why they should take appropriate action. In other words, CTA creates a FOMO (fear of missing out) among your customers hinting that they’re really missing out on a once-in-a-lifetime-opportunity if they do not take action.
Written by: Joyal Lobo