WHAT IS A LOGO?
Logo is not just an aesthetic picture but a unique identity of a brand. An identity that communicates the brand values and bridges the gap between the customer and the brand.
A logo is a perfect combination of the following elements :
- Color Palette
Colors communicate beyond visual language. They convey to the consumer if a specific brand is cheerful, serious, timeless or immensely inspiring. Colors connect a brand’s values directly with the human emotions of a consumer. - Typography
Typography conveys a brand’s values through the typefaces. Bold, Italic, etc are the most widely used typefaces that bring out the essence of a brand in the consumers’ minds. - Iconography
Iconography as the name suggests deals with icons and vector images that elaborate on a specific message or deliver the right message that a brand wants to communicate with its target audience.
What do you think of when you read – Colgate, Fevicol, MRF, Nike, etc? Didn’t the logo or the product come into your head, as you went through the names?
Yes, that’s the power of a logo. You make memories with brands that you may not be aware of but the logo reminds you every bit of the visual memory subconsciously and that is why logos matter!
HOW TO MAKE AN AFFORDABLE LOGO STAND OUT FROM THE CROWD?
- An affordable logo should include 3 qualities – Simplicity, Memorable and Timeless.
That’s what we did for Celestial Ship Management. The minimalist wave-like design for the alphabet ‘C’ defines the work background of the brand i.e providing marine solutions worldwide! - Logo should talk about the brand in a simple but innovative way.
For our client Fabia Cosmetics, we relied on typography for the magic. Because cursive typeface exhibits – bond of togetherness, self-love, femininity, elegance and creativity! - Logo should target the right set of audience
For Iceberg, our set of audience was – Kids! And what do kids love if not colors of their favourite candies? That’s what we did, we designed a color palette for the brand so as to have a timeless connection with the kids. - Logo should follow the golden rule : Show less; talk more
So we all know, a consumer buys a product only if it gives some kind of emotional satisfaction in return. For July Apparels, we wanted to sell a ‘Good Comforting Sleep’ to our consumer and what else could define ‘Comfort’ if not petals? So the logo turned out to be a perfect marriage of typography and iconography!
NOW IT’S YOUR TURN :
You’ve reached here, which means you’re impressed by what we do 😉
So, get unique logos designed for your brand at the most affordable packages in India.
Written by Joyal Lobo