What is a # ?
A Hashtag is a universal tag / symbol that when clicked, leads you to a specific range of content all around the world on social media. In other words, # is an integral part of the social media language.
Why is # so important?
Everyone can have access to the hashtags, so if you share a similar interests with your viewers they can have access to your content because of the # you use it. And that leads to greater engagement.
According to Simply Measured, using even a single hashtag increases post engagement by 12.6 percent. Hashtags are a constructive way to bring organic traffic to your content.
Advantages of using a # in social media :
> There’s no price for the #. It’s free for lifetime. No T&C 😉
> Gets global engagement during the buzz building or promotions
> Helps unclutter the content on social media by assigning specific range of content to specific #
Social Media Platforms that invite great results using hashtags –
Instagram & Twitter – Hashtags yield great engagement and buzz
Popular hashtags for Instagram :
#love #instagood #me #tbt #cute #follow #followme #PhotoOfTheDay
Popular hashtags for Twitter :
#competition #influencer #InfluencerMarketing #FridayFeeling #MondayMotivation #tbt
Linked In – Hashtags help in growing your client base
Most trending generic hashtags –
#Networking #WorkFromHome #HomeOffice #WorkingAtHome #Life #Entrepreneurship #Work #Success
How to leverage from # and add to your brand’s benefit in India?
1. Use a specific # while launching your ‘Brand Campaign’ or any product launches to build the buzz around the launch.
2. Participate in the trending hashtags, topical events or a social cause – This will lead to brand awareness and attract new organic traffic to your site.
With our marketing strategy and digital solutions, now you know how your business can achieve its peak performance by getting the boost it needs.
So, why wait for the digital experts when we are here 😉
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Written by Joyal Lobo