The year 2020 was undoubtedly a gamechanger for everyone leading the 80% of the businesses, events, meetings to go digital. Since then, Apple, Tomorrowland – The Digital Festival, etc, were one of the big events that were virtually organised and…
E-school, entertainment forum, promotional space, etc, though it has earned several titles YouTube, over the years has grown so much that it’s become the go-to video platform for a consumer thereby becoming the second largest search engine in the world.…
When tons of content gets shared on the internet daily, it’s not an easy task for a social media marketer to come up with unique yet compelling content to maximise one’s reach and maintain a good engagement rate consistently. But,…
In the age of digital marketing, one big challenge that’s posed before a brand is – How to make the content visible in an enormous pool of digital content? Well, we have an answer to that and the answer is…
Why QR Code? In this digital world, where the attention span of users is very low, QR Code is the perfect solution to entertain your target audience by giving out important information about your new product or service to your…
What is Print Advertising? Print advertising is everything where marketing is done in a physical form. It’s one of the oldest forms of advertising. Following are the forms of print advertising that are currently in use : Magazines Brochures Newspapers…
What is Graphic Design? Graphic Design is a collection of images, typography, iconography, color palette, etc that in the end, form an aesthetic visual that becomes a core identity of a brand. From business branding to making content for business…
Hook your audience in 8 seconds According to the latest research conducted by Microsoft Corp, the attention span of a human has dropped down to 8 seconds (which was 12 seconds in 2000) due to the vast amount of content…
What is Branding? Branding is a plan of action that includes a unique logo, catchy tagline and appealing product design that helps attract the right set / target audience. Unique Branding helps the product stand out from other competitors and…
WHAT IS A LOGO? Logo is not just an aesthetic picture but a unique identity of a brand. An identity that communicates the brand values and bridges the gap between the customer and the brand. A logo is a perfect…
