E-school, entertainment forum, promotional space, etc, though it has earned several titles YouTube, over the years has grown so much that it’s become the go-to video platform for a consumer thereby becoming the second largest search engine in the world.
“According to Tubefilter, 500 hours of video gets uploaded on YouTube every minute, worldwide. That is – 7,20,000 hours of video per day!!”
Amidst the unimaginable tons of content that are being shared on YouTube, so how does a content creator further the reach of the content worldwide? It is possible to achieve this feat and stand out from the rest of the content?
YES! It’s possible. You ask how?
Well then, check out our step by step guide on how to get more views on YouTube, for free –
MAKING AN APPEARANCE ON THE FEED
Unless and until you don’t appear on the feed of your audience, no one’s going to click the video. That is when ‘Tags, Title, Keywords’ come into the picture
1. Title, Keywords, Tags, etc
A short and intriguing title plays an important role. It’s a kind of introduction of the content to the consumer. Conduct a keyword search through keyword research tools (like Keyword planner, etc) so as to find popular keywords which when used can get your more organic viewers. Adding video tags in the video could really help in distinguishing your content from the rest and get you the right audience to view your content.
2. Thumbnail
When one practically analyses, one may conclude that the title of the video in the form of text, may in case fail to grab the attention but thumbnails never do fail. So, the thumbnail image should be well designed and creative considering that it acts as an extension to the title i.e elaborating on what the title means.
CONTENT OF VIDEO
1. Awesome Intro
Now that the viewer has clicked on the video, it’s time for you to keep them hooked with a catchy intro. If the viewer has watched the first 10-15 seconds of the content, chances are high that the viewer will watch it through to the end.
2. Add Subtitles
Adding subtitles to the video content is of great help. Now that majority of people consume content while commuting, they tend to obtain information from the subtitles. Even subtitles appeal to the global audience who aren’t aware of the language used in the content but are keen to know about the subject.
3. Entertain As You Educate
Content with excess information but no entertainment is no different than a boring college lecture. If the content is giving out information in a quirky or fun way i.e amusing the viewer, it becomes less of viewing but more of experiencing the content. And no one forgets an experience.
4. Duration
Average ideal duration for content should be around 6-8 minutes, which means, the content should be decently paced.
5. Featuring guests help
Featuring renowned guests, especially influencers with a good subscribers base acts as an added advantage in getting more views to the video. So try to feature guests who are specialised in a subject that you are talking about in a content.
NAIL THE ‘CTA’
Now that your audience is hooked and the content is nearing the end, you have the advantage to get feedback from them by asking them to hit ‘like’ if they found it appealing, ‘share’ if they feel others could benefit from it and ‘subscribe to the channel’ if they’re already looking for more content in the future.
BONUS TIP :
How presentable you are, matters!
Make your youtube channel more clear and appealing by creating playlists for every category, topic, etc. Because, the easier it is to understand for a consumer about what it is that you offer, you’ve saved enough of their time and you’ll have bonus subscribers. In other words, no one likes an untidy room 😉
Written by: Joyal Lobo